Our Story
We Are XE
Xelik was built by athletes and coaches who understood the gap between wanting results and having a real system to get them. We built the bridge.
Our Mission
Built at the Intersection of Fitness and Technology
Xelik exists to optimize client success in reaching health and performance goals through sustainable partnerships. We aim to build every coaching relationship on three pillars: a program built specifically for you, a coach who is invested in your outcome, and a platform that keeps both sides accountable. The mission is not short-term transformation. It is the infrastructure for lifelong performance.
The Founders
Built by Coaches Who Lived It
Noah McCashland
Co-Founder
Noah graduated from the University of Nebraska-Lincoln with a degree in Computer Science and was a collegiate athlete throughout his time there. After graduating, he pursued software development and quickly saw how inadequate the existing tools were for online coaches trying to scale their business. He built Xelik at the intersection of technology he understood and fitness he had lived inside for years. His role is the platform, the systems, and the coach experience, making sure Xelik is the most functional coaching tool any coach has ever touched.
Zaine Gallagher
Co-Founder
Zaine studied nutrition at the University of Nebraska-Lincoln and built his coaching practice from the ground up, both in-person and online, before co-founding Xelik. He saw firsthand how talented coaches were wasting hours on admin, client communication, and program delivery when they should have been coaching. Zaine brings the client methodology and the coaching philosophy that makes Xelik's programs effective. Every protocol Xelik coaches use was developed or refined by Zaine from years of working with real clients getting real results.
What We Stand For
Our Core Values
Longevity
Every program we write is designed for the long game. We think in years, not months. The habits and systems we build with you are meant to keep you healthy and performing well past your time with us.
Integrity
We do not cut corners with programming and we do not tell you what you want to hear. Honest feedback, accurate progress tracking, and transparent communication are non-negotiable at Xelik.
Sustainability
Crash diets, extreme deficits, and 6-day training splits fail the majority of people. Xelik coaches build sustainable habits that compound over time, so results stay with you long after the program ends.
The North Star
"We aim to optimize client success in reaching health and performance goals through sustainable partnerships."
That sentence drives every hire, every program, and every product decision we make. It is not a slogan. It is how we measure whether we are doing our job.
Ready to find your coach?
Match with an Xelik coach today and start the work.